The first spot made in accordance with the assumptions of the new communication is the LoanMe holiday commercial broadcast on most television stations and on the Internet. The main slogan of the Christmas spot, designed to emphasize the momentous mood of the upcoming Christmas holidays, is "LoanMe – Best Christmas Borrowing".
The concept on which all communication is based has been embedded in the present potential client of the LoanMe brand, but also refers to the childhood of that client.
- Our guiding idea was to refer to one of the strongest stimuli, namely memories of childhood and youth. We realized that most of us have strong feelings and emotions associated with this period – full of dreams and plans, but also a sense of security and peace. In this way, we want LoanMe to be perceived – as a company enabling the realization of dreams, whether those from childhood or those more grown-up. LoanMe moves with the times, constantly developing as a company from the FinTech sector. However, the company does not neglect strong foundations of professional call center service and direct contact with the client – says Edyta Olędzka, Deputy Marketing Director at LoanMe and originator of the campaign.
So what can we see in LoanMe’s holiday spot?
The spot begins with a nostalgic Christmas Eve evening scene in one of the Polish houses in the 1980s. The whole family celebrates Christmas time. Father and son play with trains, mother watches the family with tenderness, while the daughter hangs her favorite ornament on the Christmas tree. In the next shot we see the same ornament, but already hung on another, much more modern tree, and next to it stands a woman who looks at the ornament warmly. It is correct to guess that the woman is the same girl from the 80s. She wants to realize her dream of organizing just as beautiful a Christmas for her family as she remembers from childhood. She calls LoanMe for this purpose. The spot highlights the advantages of the offer, which are the maximum amount of the first loan up to PLN 6,000 and the possibility of repayment without additional costs.
The next spot with new communication will already be broadcast in January 2020. Meanwhile, "Best Christmas Borrowing" from LoanMe.